Almost every methodological approach in software development aims to reduce development time and produce more qualified products. Continuous Integration (CI) also aims to reduce development time. Basically, CI is software development practice that developers need to check-out their codes in their local development environment and than integrate them to shared repository. According to Martin Fowler who known by his studies about CI, there should be at least one integration to shared repository done everyday, but the frequency of integration is expected to be more than one integration. By this way, test activities are performed during every integration and problems caused by the integration can be minimized. As it is emphasized in this blog , CI says us as "pay me now, or pay me more later" . If we look at the history of CI, it goes back to extreme programming (XP) which advocates that there should be frequently code merged to master to cover unstable requirements of customer...
Not a feature, but the future of an app is under testing.